Most people struggle with content marketing because they start posting randomly… hoping something will stick. The truth? Without a plan, you’re just adding to the noise.

Here’s how to build a content marketing plan that speaks directly to YOUR target market:

1️⃣ Define Your Audience Clearly
Know exactly who you’re talking to. Not “everyone.” Your best customers are a specific group of people with shared goals, struggles, and desires.

2️⃣ Map Their Journey
Ask yourself:
👉 What are they thinking about before they ever meet you?
👉 What questions are they asking as they consider solutions?
👉 What objections do they have before saying YES?
Your content should meet them at each of these stages.

3️⃣ Choose Core Content Themes
Pick 3–5 pillars that reflect your expertise and match your audience’s needs. Example: Trust, Solutions, Lifestyle, and Transformation. Everything you create should connect to these pillars.

4️⃣ Mix the Content Types
Balance your strategy with:
✅ Educational content (to inform)
✅ Inspirational content (to motivate)
✅ Story-driven content (to connect)
✅ Offer-driven content (to convert)

5️⃣ Plan with Purpose
Instead of asking “What should I post today?”—you’ll already know exactly what to post, when, and why. This keeps your brand consistent and your audience engaged.

💡 Remember: Great content isn’t about more—it’s about meaning. A clear plan turns strangers into followers, and followers into loyal buyers.

#ContentMarketing #TargetMarket #DigitalBusiness #Mission1000 #CashwellCommunity

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